Baarsma Wine Group

Baarsma Wine Group is a leading distributor of quality wines, active in the Netherlands, Belgium, the UK, Switzerland and South Africa. Established some 30 years ago in the Netherlands, Baarsma Wine Group has evolved into one of the main players in the European wine market, with a turnover approaching 210 million Euros and over 250 full time employees. Baarsma hired Leopard Strategy to draw up the Business Plan in preparation for the sale by AAC Capital to Invivo Wine (Fra). For more information please visit:

Type of partnership
Type of partnership Business development
Products delivered
Products delivered Business plan
Counterpart CFO
Audience Private equity
Situation Sales process
Industry Food & beverages
Themes Lifestyle
Case specific
Case specific Valuations

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