Texels Bier is one of the few remaining large independent craft beer brewers in the Netherlands. It markets craft beer under the Texels’ brand throughout the Netherlands as well as to export customers. Texels Bier hired Leopard Strategy to prepare a detailed market study which formed the basis for its future strategic direction. For more information please visit: www.texels.nl
Type of partnership
Business Development
Products delivered
Market review
Counterpart
CMO
Audience
Investor
Situation
Strategy development
Industry
Food & beverages
Themes
Lifestyle
Case specific
Global and Dutch beer market, distribution channel analysis, competitive positioning